![]() Lifeway’s funds provided from operations only missed budget by $15 million due to the significant expense reductions that were put in place in the spring." It also included one up note: “Lifeway’s cash position remains strong. ![]() The update spelled it all out: “Lifeway’s revenue fell $45 million short of the fiscal year 2020 budget due to the impact of COVID-19. Those reductions helped mitigate the impact on Lifeway’s bottom line, according to a financial update at their last trustee meeting. ![]() There were layoffs and other actions announced in April to slice an estimated $25-$30 million from the operating budget. Hit with the pandemic in 2020, Lifeway lost revenue from summer camps and events and sales of ongoing curriculum to churches fell when churches were closed for months. Lifeway had shuttered all 170 retail outlets in 2019. Moore’s move still may have a significant impact on the struggling company. "Publishing curricula through Living Proof is what I understand at this time to be the will of God." Communications director Carol Pipes confirms that Moore’s backlist will stay with Lifeway, but her Living Proof Ministries organization is now publishing her studies, including Moore’s latest Bible study "Now That Faith Has Come: A Study of Galatians," released online in September 2020 and as a book in January 2021. The publishing arm of the SBC was the home base, since 1995, for Moore’s in-depth Bible studies and church curriculum sold through Lifeway’s direct-to-consumer/churches channel. Losing big was Lifeway Christian Resources. The book has sold 60,000 print copies at outlets that report to NPD BookScan, which captures sales from many but not all Christian stores in addition to mainstream outlets. Ron Beers, senior v-p for group publishing, announced today that Moore and her Living Proof Ministries organization will be “partnering” with Tyndale to bring Moore's trade book publishing "to the broader marketplace.” Their most recent Moore title with Tyndale was Chasing Vines: Finding Your Way with a More Fruitful Life, released in February 2020. The big winner among publishers in the field is Tyndale.
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